Growth Starts with Ownership: The Role of IP Strategy in an increasingly complex IP ecosystem
In this webinar directed to managers, executives and founders, a renowned IP strategy expert from the University of Cambridge’s Institute for Manufacturing will explain in business language:
- what an IP Strategy is (no, it isn’t patenting),
- how it supports the company’s business strategy and
- how it helps leadership manage the company’s IP in all forms, from patents and trademarks to data and know-how.
This webinar serves as an introduction to the Intellectual property strategy roadmapping programme open for registration now.
What will be covered
In this short webinar Graham Bell from the University of Cambridge’s Institute for Manufacturing, will discuss how roadmapping can be used as a framework for building an organisation’s forward-looking IP strategy.
We will discuss:
- what an IP Strategy is and what it isn’t,
- what it is used for and
- how it is driven by and connected to organisational strategy.
After the seminar, senior decision makers will have a better overwiew how an IP strategy and roadmap can be created and used to manage the organisation’s IP in all its forms: hard-IP, such as patents and trademarks, and soft-IP, such as data and know-how.
The webinar will also look at the dimensions of an IP strategy and how this can help an organisation consider how it aligns with its goals: ecosystem building, building competitive barriers, cost reduction, or risk management.
Note: If your company would like to build its own IP strategy based on this model, our Intellectual Property Strategy Road Mapping Programme with Graham and the University of Cambridge’s Institute for Manufacturing is open for registration now.
About the presenter
Graham Bell has extensive international experience advising clients in the development, application and exploitation of IP with a core focus in telecoms and consumer electronics.
As an IP strategy practitioner, Graham divides his time between offering deep technical expertise in standards-essential patents, transactions, licensing, and disputes and working with organisations to define and build sustainable IP strategies.
He has published widely on SEPs, FRAND, and the future of IP licensing. Graham has commissioned and built IP reports cited in litigations, arbitrations, and complaints to the EU and US competition authorities. He has personally been involved in international arbitrations as a testifying expert.
Mr Bell has been a member of ETSI’s IPR Special Committee; he was invited to take part in a European Patent Office (EPO) Economic and Scientific Advisory Board (ESAB) and OECD workshop on the phenomenon of patent thickets; he has advised NATO’s Industry Advisory Group (NIAG) on issues around IPR in Software Defined Radios (SDR).
He is one of the co-authors of the study “Building stronger intellectual property strategy capabilities” commissioned by the European Commission in 2021.
Graham has recently co-authored a business book aimed at managers, entitled “Business Secrets Management: Strategies to Protect, Extract and Maximize Value” which covers practical and strategic advice on handling know-how, data and business confidential information.
